The Berghs year has come to an end. What a year it has been. Eating and sleeping. Cleening and cooking. Working out and hanging out. All neglected for what has been one of the best years in my life. Perhaps even the best. Have had the opportunity to meet fantastic people. Crazy talented people. Worked with some of the largest brands and organisations there is. While still in school. Amazing. As icing on an already iced cake we got the opportunity to work with Parks and Resorts Scandinavia as our final project. A project that has been truly successful. For me. For the group and for Parks and Resorts. An acknowledgement for our belief in working truly integrated from start to finish. I have learned a great deal about myself and grown more than I thought possible in such short time. The project in full will become reality during 2013. The happiness! Last friday our project won The Berghs Gold Cup (Guldkoppen) for best project. The euphoria!
The challenges with describing oneself. A strategic creative. Should there be any other kind? No. Creative then. A PR-strategist? Everything should be worth talking about. Money should be spent on great ideas not necessarily by habit on air time or print ads. Copywriter? I am writing and I am good at it. No but yes then. Art Director? Used to. No loger working in Photoshop or Illustrator. Only director then? Designer and or artist? Yes. In everything I do. Hi. I am looking for a job. The challenges with describing oneself. Yes.
Our final exhibition is coming up. Berghs Gradshow 2012. We had our final presentation for Parks and Resorts the other day. A huge success. A very proud group. Presented in a small improvisation theatre. Lots of ballons. Hot dogs, popcorn and champagne. Hundreds of hours. Hard work. A fantastic group and a truly great outcome. Almost done. Come meet us. http://www.berghsgradshow.com/. See you there.
/…/ - Collaboration is a funny thing really. How it can make or break a group. The balance between holding back and running ahead. To learn and to be taught. Our group has been amazing in that way. Forcing you out of your comfort zone, breaking new ground says Robin Kvarnström. /…/
Anna Kjellander from Berghs Agency made an interview with me and my amazing group. We talked about our final project for Parks and Resorts. Read the whole interview at http://www.berghsgradshow.com/projects/brand-cases/parks-and-resorts.php
My much beloved group. For once not quite focused on the task. A picture where everybody looks into the camera…
I made this invitation for Bistro Berghs. A bistro made by the Strategic Communication & PR-class for the industry. A bistro where to connect with the students and drink beer.
I made this logo for Bistro Berghs. A bistro made by the Strategic Communication & PR-class for the industry. A bistro where to connect with the students and drink beer.
Great Minds Don’t Think Alike. The theme for this years final exhibition at Berghs. A rather interesting theme when considering collaboration. Lemons recently became a symbol for this. For collaboration. When does collaboration stop? When is it no longer collaboration but a way to make people do what you want? A way of persuasion under the pretense of it being to collaborate. This might on the other hand be what makes good collaboration good. The ability to make things even better when together. This without making collaboration into a lemon. A lemon impossible to stand by. A lemon impossible to eat. The lemons is what makes collaboration interesting. Interesting to look at and interesting to partcipate in.